Wednesday, August 26, 2009

Your Home is in a Beauty Contest When It's For Sale!

This article has been contributed by my friend Kate Thomas of New Albany Realty.

I was so pleased when Colleen asked me to contribute an article from a Realtor's perspective to her blog. In a recent eNewsletter, I wrote about the importance of staging when you want to sell your home. Homes that are selling in today's market not only have to be perceived as the best value in the market, but also one of the "prettiest" (hence the beauty contest analogy.) The idea is to take a home from "so-so" to "WOW"! The best way to do this is to work closely with a professional decorator and home stager to prepare your home for sale. And who better to do this for you than one of New Albany's premier decorators, Colleen Lora.

When a decorator is wearing their "staging" hat, they will approach your home from a marketability point of view. A good stager works to make sure that a potential buyer's eye is drawn to the most attractive parts of the home. Remember that today's real estate market is a "beauty" contest and to gen an offer, you need to win the contest. Effective staging will not only showcase your home to its best advantage but will help your home sell for top dollar and reduce the marketing time.

For more information on selling your home in today's market, contact Kate & Tony Thomas at New Albany Realty 614-939-8945 ( or email With Colleen's staging expertise and Kate & Tony's marketing expertise your home will be positioned for a quick sale. We look forward to speaking with you!

Best to you!

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